In Hamilton’s Pharmacopeia, host Hamilton Morris goes on a psychotropic, often humorous journey to investigate the history, chemistry, and societal impacts of the world’s most extraordinary drugs. For the branding and campaign, we sought to recreate the sensory experiences of actually being on these drugs – to create an immersive simulation of all the sights and sounds that Hamilton explores in the show--and to utilize familiar scientific labeling conventions to place these extraordinary substances in a more ordinary, relatable context.
Creative: VICELAND Creative Team
Photography & Video: Danilo Parra & Maciek Jasik
PromaxBDA Silver, Obies Silver & Bronze