The campaign for Crazy Sexy Cool, The TLC Story focused on the iconic status and instant recognition of the members of TLC, particularly in context of their most popular songs and videos. Combining photography and illustration, we created modern recreations of the iconic videos No Scrubs, Waterfalls and Ain’t to Proud to Beg. The approach created a sense of nostalgia for the group’s songs, videos and their empowering and lasting emotional story.
Creative: VH1 Creative Team
Photographer: Piotr Sikora
Illustration by: I Love Dust