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Julie Ruiz
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VICE Media Group Branding

VICE Media Group has always had a sense of what’s coming, and is here to define WHAT HAPPENS NOW. We believe in the power of emerging voices. Because emerging voices push the world forward.

We created a visual expression of our new brand strategy by interweaving the brand proposition into all of the design elements. We were inspired by the idea of a forever-evolving logo, constantly moving forward and representing the global content we create. The new visual identity also represents VICE Media Group’s unique lens of culture that navigates what’s happening in the world and highlights the spectrum of content we create.

Creative: VICE Creative Team & Paul Raffaele

Awards: ADC

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